掌握LocalBusiness、Restaurant、Store等本地Schema类型的标注方法和最佳实践。
LocalBusiness是Schema.org中用于描述本地商家的核心类型。完整的LocalBusiness标注为AI引擎提供商家的名称、地址、电话、营业时间、地理坐标等关键信息，让AI引擎无需解析页面HTML就能获取结构化的本地商家数据。对于AI本地搜索，LocalBusiness Schema是被AI引用的基础条件。
{
"@context": "https://schema.org",
"@type": "Restaurant",
"name": "餐厅名称",
"image": "https://example.com/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "XX路XX号",
"addressLocality": "上海市",
"addressRegion": "上海市",
"postalCode": "200000",
"addressCountry": "CN"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 31.2304,
"longitude": 121.4737
},
"telephone": "+86-21-XXXXXXXX",
"url": "https://example.com",
"openingHoursSpecification": [{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
"opens": "11:00",
"closes": "22:00"
},{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Saturday","Sunday"],
"opens": "10:00",
"closes": "23:00"
}],
"priceRange": "978",
"servesCuisine": ["Italian", "Mediterranean"],
"menu": "https://example.com/menu",
"acceptsReservations": "True",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.6",
"reviewCount": "328"
}
}LocalBusiness有大量子类型，选择正确的子类型能为AI引擎提供更精确的商家信息。不同子类型支持不同的专属属性——如Restaurant支持servesCuisine和menu，Store支持currenciesAccepted，HealthClub支持amenityFeature。选择正确的子类型可以让AI在特定类型查询中更准确地匹配你的商家。
| 商家类型 | 推荐Schema子类型 | 专属属性 | AI匹配场景 |
|---|---|---|---|
| 餐厅 | Restaurant | servesCuisine, menu, acceptsReservations | 「附近的意大利餐厅」 |
| 商店 | Store | currenciesAccepted, paymentAccepted | 「附近的杂货店」 |
| 酒店 | Hotel | starRating, amenityFeature, checkinTime | 「附近的酒店」 |
| 医疗机构 | MedicalBusiness/Physician | medicalSpecialty, availableService | 「附近的牙医」 |
| 美容美发 | HairSalon/BeautySalon | serviceType, openingHours | 「附近的美发店」 |
| 健身房 | HealthClub | amenityFeature, membership | 「附近的健身房」 |
服务区域标注告诉AI引擎你的商家服务于哪些地理区域，这对「上门服务」类商家（如管道维修、家政服务、外卖配送）尤为重要。如果不标注服务区域，AI引擎可能只在用户搜索你的物理地址附近时才匹配你的商家，而忽略了你的实际服务范围。
{
"@context": "https://schema.org",
"@type": "Plumber",
"name": "XX管道维修",
"telephone": "+86-21-XXXXXXXX",
"address": {
"@type": "PostalAddress",
"streetAddress": "XX路XX号",
"addressLocality": "上海市",
"addressRegion": "上海市"
},
"areaServed": [
{
"@type": "City",
"name": "上海市浦东新区"
},
{
"@type": "City",
"name": "上海市黄浦区"
},
{
"@type": "City",
"name": "上海市徐汇区"
}
],
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],
"opens": "00:00",
"closes": "23:59"
}
}NAP（Name, Address, Phone）一致性是本地GEO的基础要求。AI引擎通过交叉验证多个平台的NAP信息来评估商家信息的可信度。如果你的商家在Google、百度、大众点评、Yelp等平台的NAP信息不一致，AI引擎会降低对你商家信息的信任度，可能减少或不在AI回答中引用你的商家。
NAP一致性检查应覆盖：Google Business Profile、网站LocalBusiness Schema、百度商户、大众点评/美团、行业目录、社交媒体主页。确保所有平台的商家名称、地址、电话完全一致，包括标点符号和格式。