Schema.org 结构化数据模板合集

CHAPTER 01

Organization Schema 模板

品牌/企业信息的基础Schema标记。

                organization.jsonld
                JSON-LD
            
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Brand Name]",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "description": "[One-line description]",
  "foundingDate": "[YYYY]",
  "sameAs": [
    "https://twitter.com/brand",
    "https://linkedin.com/company/brand",
    "https://github.com/brand"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer service",
    "email": "support@example.com"
  }
}

CHAPTER 02

Product Schema 模板

产品页面的完整Schema标记。

                product.jsonld
                JSON-LD
            
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Product Name]",
  "description": "[Product description]",
  "brand": {"@type": "Brand", "name": "[Brand]"},
  "image": "https://example.com/product.jpg",
  "offers": {
    "@type": "Offer",
    "price": "[PRICE]",
    "priceCurrency": "CNY",
    "availability": "https://schema.org/InStock",
    "url": "https://example.com/product"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "[4.8]",
    "reviewCount": "[COUNT]"
  }
}

CHAPTER 03

FAQPage Schema 模板

FAQ页面的Schema标记，是GEO最高效的Schema类型之一。

                faq.jsonld
                JSON-LD
            
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "[Question 1]",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "[Answer 1]"
      }
    },
    {
      "@type": "Question",
      "name": "[Question 2]",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "[Answer 2]"
      }
    }
  ]
}

CHAPTER 04

SoftwareApplication Schema 模板

软件/SaaS产品的Schema标记。

                software.jsonld
                JSON-LD
            
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "[App Name]",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "description": "[Description]",
  "offers": {
    "@type": "Offer",
    "price": "[0 for free trial]",
    "priceCurrency": "CNY"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "[4.7]",
    "reviewCount": "[COUNT]"
  },
  "featureList": ["Feature 1", "Feature 2", "Feature 3"]
}

CHAPTER 05

LocalBusiness Schema 模板

本地商家的Schema标记，含地理位置信息。

                local-business.jsonld
                JSON-LD
            
{
  "@context": "https://schema.org",
  "@type": "[Restaurant|Store|Service]",
  "name": "[Business Name]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[Address]",
    "addressLocality": "[City]",
    "addressRegion": "[Province]",
    "postalCode": "[ZIP]"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "[LAT]",
    "longitude": "[LNG]"
  },
  "telephone": "[Phone]",
  "openingHours": "Mo-Su 09:00-22:00",
  "priceRange": "$$",
  "image": "https://example.com/photo.jpg"
}

CHAPTER 06

Article Schema 模板

文章/博客的Schema标记。

                article.jsonld
                JSON-LD
            
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[Article Title]",
  "description": "[Article Description]",
  "author": {
    "@type": "Person",
    "name": "[Author Name]"
  },
  "datePublished": "[YYYY-MM-DD]",
  "dateModified": "[YYYY-MM-DD]",
  "publisher": {
    "@type": "Organization",
    "name": "[Publisher]",
    "logo": {"@type": "ImageObject", "url": "https://example.com/logo.png"}
  },
  "mainEntityOfPage": "https://example.com/article"
}

CHAPTER 07

Course Schema 模板

教育课程的Schema标记。

                course.jsonld
                JSON-LD
            
{
  "@context": "https://schema.org",
  "@type": "Course",
  "name": "[Course Name]",
  "description": "[Course Description]",
  "provider": {
    "@type": "Organization",
    "name": "[Provider]",
    "sameAs": "https://example.com"
  },
  "hasCourseInstance": {
    "@type": "CourseInstance",
    "courseMode": "online",
    "duration": "P[N]M"
  },
  "offers": {
    "@type": "Offer",
    "price": "[PRICE]",
    "priceCurrency": "CNY"
  }
}

CHAPTER 08

Schema 部署最佳实践

1)使用JSON-LD格式；2)每个页面一个主Schema；3)数据与页面可见内容一致；4)验证后再上线。

部署原则

宁少勿错。错误或虚假的Schema标记可能导致AI信任度降低。

CHAPTER 09

验证工具

工具	适用平台	功能	地址
Rich Results Test	Google	验证Schema+预览富结果	search.google.com/test/rich-results
Schema Markup Validator	通用	语法验证	validator.schema.org
Bing Markup Validator	Bing	Bing平台验证	bing.com/webmaster/markup-validator

Schema.org结构化数据模板合集